UK Predictions for Online Marketing by eMarketer

eMarketer: UK online ad spending will pass £3 billion ($6 billion), and will show healthy growth despite financial and political uncertainties in Britain. This will be the first major wobble in confidence to occur since the UK became a mature wired economy.  

In the UK, pensioners say they would rather surf the Web than garden. Online seniors constitute an expanding and generally affluent market for certain goods and services, including travel and financial products